Background
Since 1985, CDS Systems has been at the forefront of security technology, specialising in the design, installation, and integration of advanced systems. With a mission to protect public infrastructure and support law enforcement, CDS captures essential information that aids in safeguarding the UK.
Core Need
Elevating our brand to reflect our industry leadership and modernising our digital presence.
The brief
As a leading force in the security sector, CDS recognises the need to upscale its brand and strengthen its market presence. They enlisted New Realm Creative to create a strategic Brand Road Map that included a refreshed brand identity, a comprehensive marketing plan, and two new websites to bring their updated brand to life.
Creating the Road Map
With the scope covering nearly every facet of CDS’s brand and marketing, we collaborated with their senior management team to establish a clear vision, identifying key milestones and defining the roadmap for success.
The foundation of the strategy was a clear brand proposition—one that matched CDS’s technical prowess with their reputation for dependability and innovation. For over 30 years, CDS has pushed the boundaries of security tech, balancing technical expertise with a pragmatic, business-oriented approach. Their brand promise? “Be Secure In Our Knowledge.”
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