Evolve Charging Solutions

Standing out from day one in a competitive market 

Core need

Building a powerful, future-focused brand from the ground up.

THE BRIEF

The Evolve team was committed to building a strong brand foundation to gain market recognition despite the pandemic. They wanted a brand identity and marketing strategy that would resonate with customers and align with their mission to drive the adoption of environmentally friendly technologies. 

New Realm’s Brand Road Map process helped the Evolve team establish a clear identity, and we created a full set of brand guidelines to ensure consistency across all platforms. 

The creative journey 

We began by discussing a range of ideas with the Directors and conducted research to identify key branding directions. This led to the creation of several Stylescapes, giving the team a visual reference for the potential directions. After selecting their preferred Stylescape, we moved forward with the design phase. 

Logo development 

The Evolve team reviewed five bespoke logo designs, each crafted to fit the brand’s identity and mission. Through a collaborative branding session, they chose a bold final design with the distinctive ‘charging circle’ brand mark— representing both power and motion in the EV space. 

Developing the Brand   

With the logo selected, we refined the design and built a complete brand identity system. This included brand guidelines covering everything from the colour palette to typography, ensuring that Evolve’s identity would be consistent across all customer touchpoints.

We also created an ‘ev’ abbreviation as a stand-alone logo mark for use in limited spaces, such as favicons on the website. Each asset was designed to keep Evolve’s branding recognisable, no matter where it appeared.  

Implementation 

With the brand identity finalised, we helped Evolve roll out their new look across multiple platforms. Through our creative connections, we introduced them to Elite Signs, who translated the branding into a striking van wrap, ensuring Evolve’s brand would grab attention on the road. 

Evolve’s brand presence was further established with web, social media, print, and uniform assets that kept their identity cohesive and impactful. 

Client Feedback  

Evolve Charging Solutions can not thank Matthew at New Realm Creative enough for all the amazing work he has done for our company.

We are thrilled with the logo and branding designs that have been created. They express perfectly what our company is all about and have definitely given us the wow factor we were hoping for!

The whole process was very professionally handled from start to finish, whilst also feeling very personal to our company. 

We were constantly kept in the loop and our opinions and ideas were always taken on board, ensuring the final product was exactly what we were hoping for, and more.

David Rees